Stat 101 Project Essays - Human Development Index,

Detail 101 Project School of Business and Economics Division of Statistics Fall 2013 Venture (1) Gathering No. ( 5 ) Inflexibility of Employment Index The inflexibility of work record is the estimation of the guidelines of jobs. With measures extending between ( 0 - 100 ) higher appraisals mean increasingly unbending business and less evaluations demonstrate less inflexible work by organizations. The unbending nature of work file comprises of three sub records : 1.A trouble of employing record . 2.A unbending nature of hours record . 3.A trouble of terminating list . The United States and Canada as of now hold the first and runner up in the unbending nature of work evaluations and the nations that we are going to talk about are positioned as beneath : Unbending nature of business file, esteem Country2009Rank/Global 1-Oman13128 2-KSA13128 3-Qatar13128 The REI record For every one of the three nations is 13 , which is low which demonstrates low unbending nature of work and all are positioned 128 Globally . The Human Development Index (HDI) : The Human Development Index is the most recent in the arrangement of worldwide human improvement reports distributed by the UNDP which is an observationally grounded examination of significant advancement issues patterns and approaches all around the globe. HDI is a nation level estimation of social government assistance dependent on national qualities for normal future, paces of grown-up proficiency, school enlistment and gross household profitability per capita . It is normally utilized by researchers, strategy creators and advancement experts to think about the degrees of improvement in every nation and to quantify every countries progress of advancement . HDI does not have any data about the dispersion of wellbeing, training or pay inside nations since it depends completely on national midpoints. HDI Country2013Rank/Global 1-KSA0.78257 2-Oman0.73184 3-Qatar0.83410 he 2013 Human Development Report is the most recent in the arrangement of worldwide Human Development Reports distributed by UNDP since 990 as autonomous, experimentally o the HDI for KSA is 0.78 , which is high and which is better than Oman . KSA is positioned 57 Globally . the HDI for Oman is 0.731 , which is high yet it is not exactly KSAs . Oman is positioned 84 Globally . the HDI for Qatar is 0.834 , Which is the most elevated among the three nations . Qatar is positioned 10 Globally . Worldwide Competitiveness Index : The worldwide seriousness file is a record which comprises of three sub files which are : 1.The innovation record . 2.The open foundations file . 3.Macroeconomic condition record . The worldwide seriousness file was first presented by the World Economic Forum ( WEF ), situated in Geneva, Switzerland in 1979 . The worldwide seriousness file covers 131 nations and it gives a perfect representation of a countries monetary condition and its capacity to accomplish wanted levels or success and government assistance of its kin . The GCI attempts to give a picture which is as near reality as could reasonably be expected and the GCI draws its information from two sources : 1.International hard information sources . 2.The Executive Opinion Survey . The GCI has been led every year for a long time and going and it has improved after some time to incorporate new information guides fundamental toward the Global Competitiveness Index . Worldwide intensity file, Worth (1-7) Country2013Rank/Global 1-KSA5.1020 2-Oman4.6433 3-Qatar5.2413 1.The GCI for KSA is 5.10 which is better than expected and is superior to Omans and KSA is positioned 20 Globally . 2.The GCI for Oman is 4.64 which is the most minimal contrasted with the other two nations and Oman is Ranked 33 Globally . 3.The GCI for Qatar is 5.24 which is high and is the most elevated among each of the three and Qatar is positioned 13 Globally . Sources : 1.http://books.google.ae/books?id=_qsP_uVTHQIC&pg=PP62&dq=global+competitiveness+index&hl=ar&sa=X&ei=tB3LUvHYBqLG0QWv6oCwDA&ved=0CDsQ6AEwAg#v=onepage&q=global%20competitiveness%20index&f=false 2.http://books.google.ae/books?id=xGIXXZZJZOoC&pg=PA12&dq=global+competitiveness+index&hl=ar&sa=X&ei=tB3LUvHYBqLG0QWv6oCwDA&ved=0CCwQ6AEwAA#v=onepage&q=global%20competitiveness%20index&f=false 3.http://en.wikipedia.org/wiki/List_of_countries_by_Human_Development_Index 4.https://www.sourcingline.com/nation information/work advertise proficiency unbending nature business 5.http://www.tradingeconomics.com/japan/unbending nature of-business file 0-less-inflexible to-100-progressively inflexible wb-data.html 6.http://www.nationmaster.com/chart/lab_rig_of_emp_ind_0le_rig_to_100_rig-0-less-unbending 100-more 7.http://books.google.ae/books?id=voiYQduZNmEC&pg=PA39&dq=global+competitiveness+index&hl=ar&sa=X&ei=tB3LUvHYBqLG0QWv6oCwDA&ved=0CEIQ6AEwAw#v=onepage&q=global%20competitiveness%20index&f=false

6 Things to Consider Before Early Application Deadlines

It’s harvest time once more, and for secondary school seniors applying to school, that implies early application cutoff times are quick drawing closer. Numerous serious universities have Early Action (EA) or Early Decision (ED) programs with cutoff times of November first or November fifteenth. Ideally, if you’re wanting to apply early, you’ve effectively done your exploration, and you see all the guidelines and prerequisites. Notwithstanding, it’s worth twofold looking at your application and thoroughly considering your choice again before you really hit submit. Is it accurate to say that you are practically prepared to turn in your ED or EA application? Pause for a minute to think about these tips from first. Before you present any applications, ensure you comprehend what sort of early application program you’re entering and what the guidelines of that program are. Fundamentally, ED programs are official and single-decision. EA programs are non-authoritative, however they could possibly be single-decision or â€Å"restricted† ( SCEA or REA ) programs.â ED II programs have a later cutoff time, yet as ED programs, they’re as yet official. Contingent on which schools you apply to and under which designs, this can get confounding. It’s helpful to consider what will occur under various blends of conditions and ensure you’re arranged †you don’t need to stall out at a school you’d rather not join in. For example, in the event that you apply ED to a school and are conceded to the Regular Decision or RD round, you’re discharged from your coupling ED commitment. In addition to other things, this implies on the off chance that you, at that point apply to another school in the ED II round and are acknowledged, you’re limited by your consent to go to the ED II school, regardless of whether your unique ED school acknowledges you in the RD round. ED and EA programs are the significant alternatives you’ll find among serious universities, however there are different prospects in the domain of early school confirmations, including moving affirmations, prior thought in athletic enlistment , and â€Å"likely letters† sent to specific understudies who will doubtlessly be conceded. Check with your school for points of interest, and read our posts ED versus EA versus REA and ED I versus ED II: Frequently Asked Questions for a progressively nitty gritty clarification of the procedure. In the event that you’re relying on budgetary guide to make school feasible for you, this can make early applications more confounded. Applying early gives you less chances to analyze help grants from various schools and possibly haggle more guide from your favored school. Specifically, applying through a coupling ED program can place you in an extreme position if you’re acknowledged, however aren’t offered enough guide . On the off chance that it’s genuinely monetarily unimaginable for you to go to your ED school, you might have the option to persuade the school to discharge you from your ED understanding moving along without any more outcomes, yet it’s better to keep away from that circumstance if conceivable. Applying early dependent on your expectations of getting enough guide accompanies a specific measure of hazard, and you ought to think about this hazard before applying. In the event that your budgetary circumstance is particularly precarious, it might be a superior plan to apply in the standard confirmation adjust and improve take a gander at all your choices on the double . Additionally, remember that applying to school early regularly implies applying for monetary guide and grants right on time too. Ensure you have your money related records all together and are prepared to deal with these prerequisites by the deadlines.â Indeed, even schools that have been around for a long time change constantly. New approaches are received, grounds offices open or close or experience redesigns, and employees leave or show up. Before you present your application, do another speedy round of research to check on the off chance that anything major has changed since you chosen to apply. Consider the manners by which changes at your school may influence your arrangements there. For instance, if an employee you’d been especially amped up for working with has recently reported that they’re leaving the school, you may never again be certain to the point that this school is your first decision. Then again, if the school simply got a liberal gift to grow undergrad temporary job openings, this new asset may fortify your choice to apply early. Keeping awake to date in regards to any progressions or significant occasions at your ED or EA school can likewise be useful with regards to your future meeting . Your exploration will recommend normal themes for that discussion, and your insight into the school will mirror your real enthusiasm for going to . In the event that you haven’t visited your initial application school yet, now’s an opportunity to do it. A visit can give you a vastly improved thought of what regular daily existence resembles nearby and whether that condition suits you. On the off chance that you’re applying through a coupling ED program, it’s much progressively significant for you to feel secure with your decision. Obviously, it’s not generally conceivable to visit a school, especially with cutoff times coming up unexpectedly early. On the off chance that you can’t visit, look at the college’s confirmations site for elective approaches to become more acquainted with the grounds better . A few schools considerably offer virtual visits. For ’s guidance on arranging a powerful visit to your school of decision, look at our post How to Make the Most of a Campus Visit . On the off chance that you’re not ready to visit, we go over certain choices in our post How Can I Figure Out a School’s Culture Without Visiting the Campus? Evaluating your opportunity of getting into a school isn't simple in today’s serious condition. Fortunately, with our best in class programming and information, we can examine your scholastic and extracurricular profile and gauge your odds. Our profile investigation device can likewise assist you with recognizing the improvement you have to make to enter your fantasy school. A college’s site and promoting materials can reveal to you a lot about that school, yet conversing with an understudy, regardless of whether present or previous, is the most ideal approach to get an individual, unfiltered point of view on what going to that school is truly similar to. Numerous significant factors in your school choice can’t be satisfactorily communicated by numbers and measurements, yet should in any case be considered before you focus on an early application. Utilize your associations with discover an understudy who can converse with you. Your family, companions, or direction advisors may have a valuable association, or the college’s confirmations office might have the option to coordinate you with an understudy. Close friend exhorting programs like the Mentorship Program can likewise assist you with associating with current understudies at the school where you’d like to apply early. In the event that you get the chance to converse with an understudy, get some information about their preferences, the things they appreciate most about their school, and the things they find generally testing about joining in. Urge the understudy to discuss all the advantages and disadvantages, including the variables that aren’t complimenting to the school, and to be transparent about their sentiments. Choosing to apply to a coupling ED program is a genuine duty. In the event that you’re acknowledged, you’re required to join in, regardless of whether you’ve adjusted your perspective. You must be discharged from this responsibility under phenomenal conditions, for example, on account of a family crisis or if you’re completely incapable to manage the cost of it. So also, in both ED and SCEA or REA programs, you’re just permitted to apply to one school in that ahead of schedule round, paying little mind to other schools’ policies.â Schools claim all authority to dismiss your application in the event that you damage the particulars of your initial application understanding. Since school affirmations workplaces frequently speak with one another, the news may spread to different universities where you’ve applied. It’s conceivable that those universities will decide to dismiss you too; regardless of whether different schools aren’t legitimately included, they may stress over your dedication and dependability.â Adhere to your understandings as they’re composed. In the event that you’re uncertain about whether your initial application plans conform to these understandings, converse with your direction advisor as well as the college’s confirmations office. It would be a disgrace for you to be dismissed from a school you love in light of the fact that you’ve committed an error †or on the grounds that you’ve attempted to game the framework. Here’s a fast manual for early application types and cutoff times for the top universities in the United States, in view of the recently discharged 2018 U.S. News and World Report rankings . As usual, check with your college’s confirmations office legitimately for the most exceptional application subtleties. Early school applications can be particularly distressing †the early cutoff times give you less time to consummate your application materials, and since you’ll for the most part apply ahead of schedule to your first-decision school, the result will be even more critical to you. It can help colossally to get criticism from individuals who are educated about this procedure and can direct you through the entirety of its subtleties. ’s experienced close friend guides aren’t simply prepared to help with the school application process; they’re likewise supported up by the intensity of ’s database of affirmations patterns, and the best part is that they have individual experience getting acknowledged to esteemed universities.

Reputation.com

Reputation.com INTRODUCTIONMartin: Today we are in Redwood City in the Reputation.com office. Hi, Michael. Who are you and what do you do?Michael: I am the CEO and Founder of Reputation.com. Until about two months ago when I became Executive Chairman of the company. I started Reputation.com in 2006. It has been almost 10 years. Reputation.com is the first and by far the largest company in the world that protects privacy on the internet and the reputation on the internet. Our customers include millions of subscribers globally for that individual consumer product as well as thousands of companies that protect the reputation with our technology, usually by focusing on collecting reviews from their customers.Martin: How did you come up with that idea and what did you do before?Michael: I was living in Louisville Kentucky for a year because I was working for a judge. I went to Law school. In the United States, if youre originally good law student you have a chance to become whats called a clerk. Clerk s ounds administrative but in the field of law in America, its a fancy job to be a clerk to a federal judge. The judge for whom I worked was the chief judge of the Sixth Circuit Court of Appeals in United States, Tennessee, Kentucky, Ohio and Michigan. This is one of the few Silicon Valley companies you will meet that was founded in Kentucky. It was during the clerkship in Louisville Kentucky where they ran a Kentucky Derby, for example, and drink bourbon and mint juleps (it is a very charming city) I realized that MySpace, which was big at the time and Facebook and so forth and other trends on the internet were exposing our personal details and that something about that was potentially a problem that the machine was co-opting us that we were being opted into the machine simply by using the internet. The bargain was a blind bargain that users and consumers did not know what they were signing up for when they turned on their computer. It made me annoyed. I remember feeling pissed off about that and the feeling stayed with me.Probably like with a lot of entrepreneurs you come up with an idea probably every five hours. Most of them are not worth even repeating to your best friend. Then every month or two you talk about something with a friend and every few months you research one and then every few years you come up with something that you just know is good. This one I felt was good. There was something else about it because it’s privacy and speech online and data online. I had to understanding although it was chaotic at the time, it was not very well formed. I had an understanding that there is something about technology and there is something about law both things were required to do something about this and to tackle this problem. I had a background in both. We had to figure out that we had to do something about it. It turned into Reputation.com. Who knew?Martin: Did you start this company while you had been a clerk?Michael: Yes.Martin: At what point did yo u say okay, I would now focus 100% of my time on Reputation.com?Michael: Federal clerkship is one year. It is a one-year deal. I knew that there was a time when the one-year deal will finish. So I started the company in April of 2006 and my clerkship ended in roughly September of 2006. We did not launch the website until after my clerkship ended because I did not want to embarrass my judge. I was doing basic preparatory work with my colleagues at the time to prepare for the launch of the website. I remember we launched in October 2006. My mom was my first customer.There is an interesting story for your audience. I think that when you are speaking to a group of entrepreneurs and people who want to be entrepreneurs the kind of story we are about to tell you sometimes is exciting. To be clear, I was working on this company, which at the time was called Reputation Defender. We later changed it to Reputation.com. In this course of the summer while I was clerking, with the idea of launchi ng a website after I finished clerking and seeing what would happen. But I never expected this to become a company that I would go do. In fact, I did not move to California to build this company after I clerked. I moved to California for a girl, which is always the story but also I had a job in California that I signed for to work effectively at a hedge fund. It is not exactly a hedge fund. The easiest way is to say, “It is an investment company that was a hedge fund.” I was fired after five days working there. I showed up to work with this person and there were five or six people on this fund. And the agreement here we had and the understanding here was that I was going to be his junior partner. He was an intense micro manager. I found out that he was checking my work by logging into my documents every night to see how much work I have done. The next morning he would say you did not work enough on this or that. I said to him, it does not matter what his name is, Hey, so and so. I am supposed to be your junior partner. This is not really feeling like a trusted partnership. You are managing me very closely. He fired me and he ended up going out of business a couple of years later.It was only because I was fired from a job in a week I decided to run Reputation.com full time. You never know where the blessings are going to come from.Martin: The product was ready and you only needed to acquire some more customers, or did you still have to work on shaping your product once you left the hedge fund?Michael: I think that product is never ready. I understand that sounds obvious and maybe flip. But some companies are better at building and then shipping, some companies either are better at that or need to build and ship, build and ship. I would say the first product that we built was our consumer product took I would say five years to mature; maybe four years to mature and in many ways it is still maturing.There are barely two kinds of venture-backed companies. Ther e is faster, better, cheaper and there is brave new world. Faster, better, cheaper means that there is a market that you know about. There are people who have built companies that are satisfying a market demand that is known and understood. Those companies that are faster, better, cheaper companies are doing exactly what it sounds like. They are going to do a better search engine, a better social media thing, a better logistics thing, a better e-commerce thing. They are going to make it cheaper or make it faster.In that case, you have to sharpen your product before you launch because you are competing on the edge of the envelope based on what you know the customer already wants. In those cases, it is better to make your product as clean and polished as possible before you ship it. Without doing that, you might increase your chance of failure.In the case of a brave new world company there is no share of wallet, that you are attacking, it is a new wallet. There is no line item in the expense budget for the person or the enterprise that says: I need digital privacy. That did not exist ten years ago. There is no line item, which says, “I need online reputation protection and enhancement.” That did not exist ten years ago.In that case, you might have to build and ship, build and ship because you do not really yet know what the product market fit is. You do not really yet know if people are going to buy. The product that ended up building our business quickly over a period of the first three or four years was a product that I did not invent. It was a product that our customers told us they want it. It was a derivative of the products, which I invented. We launched that product in response to demand. We built that plane in flight.BUSINESS MODEL OF REPUTATION.COMMartin: Let’s talk about the business model. You said before that you have two types of product targeting two customer segments, which is one the consumer or individual and the other one business. Can yo u elaborate on the type of Reputation problems in both customers’ segments can occur?Michael: Sure. I would say it is unusual for a startup to have consumer and enterprise products and offerings. I am not sure if I could design a problem or design a company. I am not sure how I would do it. We started as a consumer business and it turned out there was a very big enterprise demand. We built two businesses at the same time. Doing that has tremendous advantages, which are the consumers are buying it very quickly and enterprises slow and then enterprises are buying faster and consumers slower. This is profitable and this is consuming cash, huge advantages damages. We have certainly advantages in Reputation.com because a lot of the underlying technologies learnings, intellectual property we built for this has application here and vice versa. Not all of it but a lot of it.On the other hand, there are disadvantages to doing it this way. They include disadvantages, which are obvious; the marketing budget for enterprise is different for the marketing message in budget for consumer. In addition, it is different for the kind of people you hire. When we were strictly Consumer Company we look like a fraternity house or in some ways of fraternity / sorority house where kids are showing up in t-shirts and flip-flops. Just like in the movies about Internet companies. When you do enterprise, all of a sudden, people are show up in colored shirts; there are people with haircuts that look more like yours than mine and people that wear sport jackets. It is a very different culture inside a company. You can have two different cultures inside the business. These things are not necessarily easy. They can be very powerful if you can get them well. But I think it is an extra hurdle of difficulty to do both at the same time. They have to go where the business needs to go. That is clear as an entrepreneur.As to the problems that they face they face the same kinds of problems differen t problems of scale. A person intends to get attacked and criticized sometimes fairly, sometimes unfairly and usually it is unfair. It is unfair because it is not true or it is unfair because it is true but definitely not the whole story. If you went on a date and the only thing that the internet thinks about you is that you are terrible at dates because the one person you want to date with was negative and decided to attack you online. Well that is not the default dating history but thats what the internet thinks. Internet is not intelligent by itself it is intelligent because of a lot of content over a long period by many voices. It is not intelligent about you and the instance of what happened last Thursday. That is a humans challenge.A companys challenge is usually some version of that. They did a good job or a bad job at servicing a customer and providing a product to a customer. That customer is speaking loudly online in a way that is accurate or not but certainly not complete . These are two different kinds of problems but they are the same basic vector.Now, companies in particular tend to get reviews and reviews have a very big impact on commerce today. People do not tend to get reviews. They tend to get far more reviews which are your comments.Martin: How is your problem solving this kind of reputation risk that the consumer and the companies are facing? Can you walk me through really what you were doing and how is this helping solve the potentially inaccurate information that is published on the internet for an individual, for example?Michael: Individual people care a lot about their search results. That makes sense because if one person says: Hey, you are not a good husband. That is what people say about you in that one result and it might be the only thing people say about you online or the only thing that is visible about you online. Or someone who has your same name that that person is a bad husband that might be confusing. We call that the double -name problem. It comes from the German (Doppelgänger).What we had to do we had to find a way to publish content about you that is accurate and neutral, not glowing, laudatory. Just to make sure that it shows up above the other content online that is negative. It pushes the negative stuff down. It does not take it off the internet. That is important. The internet does not have a delete button. We just need to give you a more complete picture of yourself online that is more accurate.The second thing is about companies. Companies are not reviewed enough. Except for restaurants, bars, and nightlife nobody goes on home and says I want to review my accountant or I want to review my florist. What you need to do is make it easy for them to collect real reviews. Thats all. You dont incentivize reviews, you dont pay for reviews, you dont give discounts reviews, you don’t do favorites reviews â€" you just make it very easy for Mark and John and Sarah and Sally to give reviews and guess wha t? If you make it easy for them, they will. Then you get a more complete picture of what is out there about you and what people think. It is usually quite positive. Some are constructive. If your receptionist is a nasty person then that is going to have a very bad impact on the entire experience of your doctors office even if the medical care is good, the décor is good, the nurse is good, and the doctor is good. The receptionist can ruin everything. We should know that. We should tell the receptionist to shape up or leave. That is useful feedback. That is operating feedback.At the same time if someone comes to your doctors office with a broken knee, God forbid, and is waiting for 45 minutes, you see him and you fix his knee and now he can walk again. He leaves, and he says well they kept me waiting for 45 minutes, two stars out of five. That is a somewhat obnoxious in my opinion. It is also not accurate. It is not a truly representative point of view about what happened, you could not walk and now you walk and you waited 45 minutes â€"wasn’t it worth it?You at least watched two hours of stupid television last night. It is not like youre wasting time. Fine. Maybe you should not have been keeping someone waiting for 45 minutes that is true. But whether that should now make the doctor a two out of five stars doctor in the world of internet that does not make sense to me. What that doctor needs to have is a set of tools to make it easy to review her online so that her complete picture of feedback can come across.Martin: The complete picture is that somebody interested in this doctor would go to Reputation.com and check out the doctors profile. You aggregate all the data for a doctor or is it that you are trying to change or have an impact on the Google search results what is showing up, what is showing down.Michael: The doctor would buy our product and make it very easy for her patients to review her. Those reviews would show up on the doctors website and on a nother review websites that we plug into.This all comes back to a set of concepts that I published in my new book, which is published in January 2015. It is called The Reputation Economy, which was number seven on the New York Times bestseller list.Martin: Not too bad.Michael: Not too bad. One of the main ideas of the book is that everyone is going to have a reputation score in the future. That comes from a combination of three technologies that are coming together that I think will be impactful for every one of the people who are going to build a business after watching your website, after looking and researching entrepreneurship on your website. The thing for them to keep in mind is that there are three technologies right now. We see the Internet that is changing the world. We say that a lot in Silicon Valley and it is often not true. I do not think any rebirth changes the world. I do not think the iPad changes the world. We say many silly things in Silicon Valley. We pivot in Sil icon Value. We do not change our minds we pivot. It sounds more important.Martin: So, it is more Silly-con Valley.Michael: Like every place, we have our diseases. One of the diseases in Silicon Valley is that it has no sense of irony. It has no sense of humor about itself. It is a very sincere place. Everything is extremely earnest, which is annoying. Europeans are better about that question. Southern California is better about that, and New Yorkers are better about that. Silicon Valley has its own strengths and diseases, like any place.In this case, I think unlike in the case of Angry Birds I do think that these technologies will change the world. And by the way, I did not invent any of them. I just believe that these things around us are going to change the world.The first is infinitely powerful and free search. Google and its related progeny are making everything findable very quickly, first based on the text and then later on audio and visual search.Second, is a technology of ri ght now which is infinitely free storage. The Amazon, Cloud and so forth, those things are making storage basically free. Right now, at this moment in time for the first time in human history, not technology history but of human history, it is cheaper to store something forever than it is to delete it. Think about that. It is cheaper to store something forever than it is to delete it, to find and delete it. Therefore, we have a new default setting for humanity where we will keep everything like digital hoarders forever because it is cheaper and easier.The third technology is emerging now. It is the technology from five to ten years, which you can bucket under the name Hadoop or MapReduce. These technologies or protocols allow people who are educated but not especially skilled in the art of data analysis to do data analysis.You are a journalist and entrepreneur and you use Microsoft Excel. You are not an accountant or economist but you use Microsoft Excel.Martin: Yes. I am a trained accountant and economist. I have some experience with Hadoop and MapReduce.Michael: You are a trained economist?Martin: Yes.Michael: Okay. I did not realize that. Your brother is not a trained economist and he uses Microsoft Excel. The point is that Microsoft Excel, which probably every one of your viewers has used, has done for numbers what Hadoop and MapReduce will produce for analytics. I love the fact that you have already used Hadoop and MapReduce. Educated people who are not especially skilled in numbers unlike you are using Microsoft Excel. Educated people who are not special skilled in data analysis like you, are using Hadoop and MapReduce to do data analytics. In the next five to ten years, fifteen years everybody is going to be using Hadoop or MapReduce. Whether you call it, Hadoop or MapReduce is a different question.These three technologies when taken together, everything will be stored, everything will be findable and everything will be analyzed, will result in everythi ng being scored. Everything is getting scores. You as a person as a cook, as a babysitter, as a neurosurgeon, as a writer, as a reader will get scores and so will your business. This will result in what I call the reputation economy because everyone has a score. Everything will be understandable and assessed based on that score. Machines will increasingly make decisions about us without human intervention.What does that mean? Five years ago, when employers look for candidates for jobs they posted an ad. Employee candidates sent the resumes in, they look through the resumes, and they decided which one they should interview. Today those resumes are submitted electronically and then keywords like Yale or Stanford or University of Michigan and computer science and economics are extracted digitally and you have a manual process to review those resumes.Increasingly what is happening is those resumes are being scored by machines that connect the resume information to digital online informa tion that compares how Jonathan is doing compared to his cohorts in college. How Sarah is being compared to the people with whom she graduated at Yahoo at a certain date. How quickly are they progressing through the career development, are they progressing on average, faster or slower? Increasingly, and this is maybe more dangerous or more exciting, machines are going to be assessing the cultural fit between the employee candidate and the employer. Is this person someone who likes to work hard and play like us, is this someone who is very serious like us, is this someone whos very casual and social like us, is this someone who has a clear passion for activism like us, is this someone who is very professional like us? Does this person not only academically and credentially meet our success factors but does this person also cultural meet our success factors?That is important because we already know, if I settle a question, computers are better at interviewing people than humans are. C omputers are better at assessing whether someone will succeed in their job then human interviews are. They are more accurate. Not for every job; not for the most senior jobs, but they are better as predictors.What is going to happen is in some small number of years the recruiting manager is not going to look at thousand resumes or even a hundred. She is going to look at four or three. Those three or four are going to be chosen by a computer. If you are not on that pile of three or four you might not exist.Martin: You said about this reputation score. Would it be just that information that is out there you would just give it something like a trustworthy stamp or is it only a combination attached to individual? If you look at a specific history of some people, maybe at a restaurant with like 100 reviews â€" you can either give each of those reviews some kind of trustworthiness or you can just combine them, aggregate them somehow and then say for the restaurant is this the average rati ng with this kind of trustworthiness?Michael: That is a very sophisticated question. Let’s use your example of restaurants because I think its a good way to unpack the fact patterns that will lead to a revelation of what the new technologies will do.On one hand, lets say you have a hundred reviews for your restaurant. You have some sense after a hundred reviews over a period anyway whether the restaurant is basically good or basically bad. Now most restaurants end up being about three and a half to four stars out of five. That is not very useful because if everything is kind of 3.75 then can you really tell. What happens is if you observe human beings who read restaurant reviews what they do, they usually go through some form of the following human algorithm right now.The first thing they do is they look for geography and for cuisine or geography and quality. They do a quick scan of three and a half to four and change stars. Anything that is below that they take off the list. Easy . But, that includes a lot of stuff. Many restaurants are left in the list.Now, they start to look at the reviews individually. If you unpack what they are actually doing the psychologists, they are looking for reviews that could have been written by them. That is different for Jack as it is for Sarah. Jack might be someone who looks for atmosphere and emphasis on service and Sarah might be someone who is interested in the taste of the food. Someone who is a more careful writer or perhaps more sophisticated, more educated person might look for a high quality of writing. This is a subtle and maybe not even conscious step but it is a step that they take. They value reviews that are more careful that are less flamboyant that have fewer exclamation points that do not have many all caps. People who are maybe more passionate might look for the opposite.What is happening is more or less a rapid automatic manual mental scoring of each review; whether it could have written by me this is th e something that speaks to me. What a supple good reputation scoring system will do will understand what YOU respond to in terms of feedback versus I respond to. We will do a dynamic scoring system based on what it knows about you versus me.When you look at people who are buying cameras, they want a very good camera. Very experienced photo camera people will look for very specific user feedback. More beginners will look for broader themes but whats interesting about this is of course negative reviews can dissuade about eighty percent of the time, they can dissuade the purchase. In some cases, negative reviews can reinforce the purchase. Why? If you have a negative review from someone who is obviously extremely knowledgeable about the camera, who has a very specific need of photographs taken in the forest at night looking for certain kind of bird the beginner will actually say: Well, who cares about that review? Thats from some super camera nerd. I do not need that kind of detailed f eedback. I actually feel good about this camera purchase because I do not need to do another $1,000 camera investment, 500 bucks is enough for me.Good sophisticated scoring system will have a personal Google rank for you in the same way that you are already doing when you look for restaurant reviews yourself.ADVICE TO ENTREPRENEURS FROM MICHAEL FERTIK In Redwood City (CA), we meet Founder Executive Chairman of Reputation.com, Michael Fertik. Michael talks about his story how he came up with the idea and founded Reputation.com, how the current business model works, as well as he provides some advice for young entrepreneurs.INTRODUCTIONMartin: Today we are in Redwood City in the Reputation.com office. Hi, Michael. Who are you and what do you do?Michael: I am the CEO and Founder of Reputation.com. Until about two months ago when I became Executive Chairman of the company. I started Reputation.com in 2006. It has been almost 10 years. Reputation.com is the first and by far the largest company in the world that protects privacy on the internet and the reputation on the internet. Our customers include millions of subscribers globally for that individual consumer product as well as thousands of companies that protect the reputation with our technology, usually by focusing on collecting reviews from their customers.Martin: How did you co me up with that idea and what did you do before?Michael: I was living in Louisville Kentucky for a year because I was working for a judge. I went to Law school. In the United States, if youre originally good law student you have a chance to become whats called a clerk. Clerk sounds administrative but in the field of law in America, its a fancy job to be a clerk to a federal judge. The judge for whom I worked was the chief judge of the Sixth Circuit Court of Appeals in United States, Tennessee, Kentucky, Ohio and Michigan. This is one of the few Silicon Valley companies you will meet that was founded in Kentucky. It was during the clerkship in Louisville Kentucky where they ran a Kentucky Derby, for example, and drink bourbon and mint juleps (it is a very charming city) I realized that MySpace, which was big at the time and Facebook and so forth and other trends on the internet were exposing our personal details and that something about that was potentially a problem that the machin e was co-opting us that we were being opted into the machine simply by using the internet. The bargain was a blind bargain that users and consumers did not know what they were signing up for when they turned on their computer. It made me annoyed. I remember feeling pissed off about that and the feeling stayed with me.Probably like with a lot of entrepreneurs you come up with an idea probably every five hours. Most of them are not worth even repeating to your best friend. Then every month or two you talk about something with a friend and every few months you research one and then every few years you come up with something that you just know is good. This one I felt was good. There was something else about it because it’s privacy and speech online and data online. I had to understanding although it was chaotic at the time, it was not very well formed. I had an understanding that there is something about technology and there is something about law both things were required to do so mething about this and to tackle this problem. I had a background in both. We had to figure out that we had to do something about it. It turned into Reputation.com. Who knew?Martin: Did you start this company while you had been a clerk?Michael: Yes.Martin: At what point did you say okay, I would now focus 100% of my time on Reputation.com?Michael: Federal clerkship is one year. It is a one-year deal. I knew that there was a time when the one-year deal will finish. So I started the company in April of 2006 and my clerkship ended in roughly September of 2006. We did not launch the website until after my clerkship ended because I did not want to embarrass my judge. I was doing basic preparatory work with my colleagues at the time to prepare for the launch of the website. I remember we launched in October 2006. My mom was my first customer.There is an interesting story for your audience. I think that when you are speaking to a group of entrepreneurs and people who want to be entrepreneu rs the kind of story we are about to tell you sometimes is exciting. To be clear, I was working on this company, which at the time was called Reputation Defender. We later changed it to Reputation.com. In this course of the summer while I was clerking, with the idea of launching a website after I finished clerking and seeing what would happen. But I never expected this to become a company that I would go do. In fact, I did not move to California to build this company after I clerked. I moved to California for a girl, which is always the story but also I had a job in California that I signed for to work effectively at a hedge fund. It is not exactly a hedge fund. The easiest way is to say, “It is an investment company that was a hedge fund.” I was fired after five days working there. I showed up to work with this person and there were five or six people on this fund. And the agreement here we had and the understanding here was that I was going to be his junior partner. He was an intense micro manager. I found out that he was checking my work by logging into my documents every night to see how much work I have done. The next morning he would say you did not work enough on this or that. I said to him, it does not matter what his name is, Hey, so and so. I am supposed to be your junior partner. This is not really feeling like a trusted partnership. You are managing me very closely. He fired me and he ended up going out of business a couple of years later.It was only because I was fired from a job in a week I decided to run Reputation.com full time. You never know where the blessings are going to come from.Martin: The product was ready and you only needed to acquire some more customers, or did you still have to work on shaping your product once you left the hedge fund?Michael: I think that product is never ready. I understand that sounds obvious and maybe flip. But some companies are better at building and then shipping, some companies either are better at that or need to build and ship, build and ship. I would say the first product that we built was our consumer product took I would say five years to mature; maybe four years to mature and in many ways it is still maturing.There are barely two kinds of venture-backed companies. There is faster, better, cheaper and there is brave new world. Faster, better, cheaper means that there is a market that you know about. There are people who have built companies that are satisfying a market demand that is known and understood. Those companies that are faster, better, cheaper companies are doing exactly what it sounds like. They are going to do a better search engine, a better social media thing, a better logistics thing, a better e-commerce thing. They are going to make it cheaper or make it faster.In that case, you have to sharpen your product before you launch because you are competing on the edge of the envelope based on what you know the customer already wants. In those cases, it is better to make your product as clean and polished as possible before you ship it. Without doing that, you might increase your chance of failure.In the case of a brave new world company there is no share of wallet, that you are attacking, it is a new wallet. There is no line item in the expense budget for the person or the enterprise that says: I need digital privacy. That did not exist ten years ago. There is no line item, which says, “I need online reputation protection and enhancement.” That did not exist ten years ago.In that case, you might have to build and ship, build and ship because you do not really yet know what the product market fit is. You do not really yet know if people are going to buy. The product that ended up building our business quickly over a period of the first three or four years was a product that I did not invent. It was a product that our customers told us they want it. It was a derivative of the products, which I invented. We launched that product in response t o demand. We built that plane in flight.BUSINESS MODEL OF REPUTATION.COMMartin: Let’s talk about the business model. You said before that you have two types of product targeting two customer segments, which is one the consumer or individual and the other one business. Can you elaborate on the type of Reputation problems in both customers’ segments can occur?Michael: Sure. I would say it is unusual for a startup to have consumer and enterprise products and offerings. I am not sure if I could design a problem or design a company. I am not sure how I would do it. We started as a consumer business and it turned out there was a very big enterprise demand. We built two businesses at the same time. Doing that has tremendous advantages, which are the consumers are buying it very quickly and enterprises slow and then enterprises are buying faster and consumers slower. This is profitable and this is consuming cash, huge advantages damages. We have certainly advantages in Reputation.com be cause a lot of the underlying technologies learnings, intellectual property we built for this has application here and vice versa. Not all of it but a lot of it.On the other hand, there are disadvantages to doing it this way. They include disadvantages, which are obvious; the marketing budget for enterprise is different for the marketing message in budget for consumer. In addition, it is different for the kind of people you hire. When we were strictly Consumer Company we look like a fraternity house or in some ways of fraternity / sorority house where kids are showing up in t-shirts and flip-flops. Just like in the movies about Internet companies. When you do enterprise, all of a sudden, people are show up in colored shirts; there are people with haircuts that look more like yours than mine and people that wear sport jackets. It is a very different culture inside a company. You can have two different cultures inside the business. These things are not necessarily easy. They can be ve ry powerful if you can get them well. But I think it is an extra hurdle of difficulty to do both at the same time. They have to go where the business needs to go. That is clear as an entrepreneur.As to the problems that they face they face the same kinds of problems different problems of scale. A person intends to get attacked and criticized sometimes fairly, sometimes unfairly and usually it is unfair. It is unfair because it is not true or it is unfair because it is true but definitely not the whole story. If you went on a date and the only thing that the internet thinks about you is that you are terrible at dates because the one person you want to date with was negative and decided to attack you online. Well that is not the default dating history but thats what the internet thinks. Internet is not intelligent by itself it is intelligent because of a lot of content over a long period by many voices. It is not intelligent about you and the instance of what happened last Thursday. That is a humans challenge.A companys challenge is usually some version of that. They did a good job or a bad job at servicing a customer and providing a product to a customer. That customer is speaking loudly online in a way that is accurate or not but certainly not complete. These are two different kinds of problems but they are the same basic vector.Now, companies in particular tend to get reviews and reviews have a very big impact on commerce today. People do not tend to get reviews. They tend to get far more reviews which are your comments.Martin: How is your problem solving this kind of reputation risk that the consumer and the companies are facing? Can you walk me through really what you were doing and how is this helping solve the potentially inaccurate information that is published on the internet for an individual, for example?Michael: Individual people care a lot about their search results. That makes sense because if one person says: Hey, you are not a good husband. Tha t is what people say about you in that one result and it might be the only thing people say about you online or the only thing that is visible about you online. Or someone who has your same name that that person is a bad husband that might be confusing. We call that the double-name problem. It comes from the German (Doppelgänger).What we had to do we had to find a way to publish content about you that is accurate and neutral, not glowing, laudatory. Just to make sure that it shows up above the other content online that is negative. It pushes the negative stuff down. It does not take it off the internet. That is important. The internet does not have a delete button. We just need to give you a more complete picture of yourself online that is more accurate.The second thing is about companies. Companies are not reviewed enough. Except for restaurants, bars, and nightlife nobody goes on home and says I want to review my accountant or I want to review my florist. What you need to do is m ake it easy for them to collect real reviews. Thats all. You dont incentivize reviews, you dont pay for reviews, you dont give discounts reviews, you don’t do favorites reviews â€" you just make it very easy for Mark and John and Sarah and Sally to give reviews and guess what? If you make it easy for them, they will. Then you get a more complete picture of what is out there about you and what people think. It is usually quite positive. Some are constructive. If your receptionist is a nasty person then that is going to have a very bad impact on the entire experience of your doctors office even if the medical care is good, the décor is good, the nurse is good, and the doctor is good. The receptionist can ruin everything. We should know that. We should tell the receptionist to shape up or leave. That is useful feedback. That is operating feedback.At the same time if someone comes to your doctors office with a broken knee, God forbid, and is waiting for 45 minutes, you see him and yo u fix his knee and now he can walk again. He leaves, and he says well they kept me waiting for 45 minutes, two stars out of five. That is a somewhat obnoxious in my opinion. It is also not accurate. It is not a truly representative point of view about what happened, you could not walk and now you walk and you waited 45 minutes â€"wasn’t it worth it?You at least watched two hours of stupid television last night. It is not like youre wasting time. Fine. Maybe you should not have been keeping someone waiting for 45 minutes that is true. But whether that should now make the doctor a two out of five stars doctor in the world of internet that does not make sense to me. What that doctor needs to have is a set of tools to make it easy to review her online so that her complete picture of feedback can come across.Martin: The complete picture is that somebody interested in this doctor would go to Reputation.com and check out the doctors profile. You aggregate all the data for a doctor or is it that you are trying to change or have an impact on the Google search results what is showing up, what is showing down.Michael: The doctor would buy our product and make it very easy for her patients to review her. Those reviews would show up on the doctors website and on another review websites that we plug into.This all comes back to a set of concepts that I published in my new book, which is published in January 2015. It is called The Reputation Economy, which was number seven on the New York Times bestseller list.Martin: Not too bad.Michael: Not too bad. One of the main ideas of the book is that everyone is going to have a reputation score in the future. That comes from a combination of three technologies that are coming together that I think will be impactful for every one of the people who are going to build a business after watching your website, after looking and researching entrepreneurship on your website. The thing for them to keep in mind is that there are three techn ologies right now. We see the Internet that is changing the world. We say that a lot in Silicon Valley and it is often not true. I do not think any rebirth changes the world. I do not think the iPad changes the world. We say many silly things in Silicon Valley. We pivot in Silicon Value. We do not change our minds we pivot. It sounds more important.Martin: So, it is more Silly-con Valley.Michael: Like every place, we have our diseases. One of the diseases in Silicon Valley is that it has no sense of irony. It has no sense of humor about itself. It is a very sincere place. Everything is extremely earnest, which is annoying. Europeans are better about that question. Southern California is better about that, and New Yorkers are better about that. Silicon Valley has its own strengths and diseases, like any place.In this case, I think unlike in the case of Angry Birds I do think that these technologies will change the world. And by the way, I did not invent any of them. I just believe th at these things around us are going to change the world.The first is infinitely powerful and free search. Google and its related progeny are making everything findable very quickly, first based on the text and then later on audio and visual search.Second, is a technology of right now which is infinitely free storage. The Amazon, Cloud and so forth, those things are making storage basically free. Right now, at this moment in time for the first time in human history, not technology history but of human history, it is cheaper to store something forever than it is to delete it. Think about that. It is cheaper to store something forever than it is to delete it, to find and delete it. Therefore, we have a new default setting for humanity where we will keep everything like digital hoarders forever because it is cheaper and easier.The third technology is emerging now. It is the technology from five to ten years, which you can bucket under the name Hadoop or MapReduce. These technologies or protocols allow people who are educated but not especially skilled in the art of data analysis to do data analysis.You are a journalist and entrepreneur and you use Microsoft Excel. You are not an accountant or economist but you use Microsoft Excel.Martin: Yes. I am a trained accountant and economist. I have some experience with Hadoop and MapReduce.Michael: You are a trained economist?Martin: Yes.Michael: Okay. I did not realize that. Your brother is not a trained economist and he uses Microsoft Excel. The point is that Microsoft Excel, which probably every one of your viewers has used, has done for numbers what Hadoop and MapReduce will produce for analytics. I love the fact that you have already used Hadoop and MapReduce. Educated people who are not especially skilled in numbers unlike you are using Microsoft Excel. Educated people who are not special skilled in data analysis like you, are using Hadoop and MapReduce to do data analytics. In the next five to ten years, fifteen yea rs everybody is going to be using Hadoop or MapReduce. Whether you call it, Hadoop or MapReduce is a different question.These three technologies when taken together, everything will be stored, everything will be findable and everything will be analyzed, will result in everything being scored. Everything is getting scores. You as a person as a cook, as a babysitter, as a neurosurgeon, as a writer, as a reader will get scores and so will your business. This will result in what I call the reputation economy because everyone has a score. Everything will be understandable and assessed based on that score. Machines will increasingly make decisions about us without human intervention.What does that mean? Five years ago, when employers look for candidates for jobs they posted an ad. Employee candidates sent the resumes in, they look through the resumes, and they decided which one they should interview. Today those resumes are submitted electronically and then keywords like Yale or Stanford or University of Michigan and computer science and economics are extracted digitally and you have a manual process to review those resumes.Increasingly what is happening is those resumes are being scored by machines that connect the resume information to digital online information that compares how Jonathan is doing compared to his cohorts in college. How Sarah is being compared to the people with whom she graduated at Yahoo at a certain date. How quickly are they progressing through the career development, are they progressing on average, faster or slower? Increasingly, and this is maybe more dangerous or more exciting, machines are going to be assessing the cultural fit between the employee candidate and the employer. Is this person someone who likes to work hard and play like us, is this someone who is very serious like us, is this someone whos very casual and social like us, is this someone who has a clear passion for activism like us, is this someone who is very professional li ke us? Does this person not only academically and credentially meet our success factors but does this person also cultural meet our success factors?That is important because we already know, if I settle a question, computers are better at interviewing people than humans are. Computers are better at assessing whether someone will succeed in their job then human interviews are. They are more accurate. Not for every job; not for the most senior jobs, but they are better as predictors.What is going to happen is in some small number of years the recruiting manager is not going to look at thousand resumes or even a hundred. She is going to look at four or three. Those three or four are going to be chosen by a computer. If you are not on that pile of three or four you might not exist.Martin: You said about this reputation score. Would it be just that information that is out there you would just give it something like a trustworthy stamp or is it only a combination attached to individual? I f you look at a specific history of some people, maybe at a restaurant with like 100 reviews â€" you can either give each of those reviews some kind of trustworthiness or you can just combine them, aggregate them somehow and then say for the restaurant is this the average rating with this kind of trustworthiness?Michael: That is a very sophisticated question. Let’s use your example of restaurants because I think its a good way to unpack the fact patterns that will lead to a revelation of what the new technologies will do.On one hand, lets say you have a hundred reviews for your restaurant. You have some sense after a hundred reviews over a period anyway whether the restaurant is basically good or basically bad. Now most restaurants end up being about three and a half to four stars out of five. That is not very useful because if everything is kind of 3.75 then can you really tell. What happens is if you observe human beings who read restaurant reviews what they do, they usually go through some form of the following human algorithm right now.The first thing they do is they look for geography and for cuisine or geography and quality. They do a quick scan of three and a half to four and change stars. Anything that is below that they take off the list. Easy. But, that includes a lot of stuff. Many restaurants are left in the list.Now, they start to look at the reviews individually. If you unpack what they are actually doing the psychologists, they are looking for reviews that could have been written by them. That is different for Jack as it is for Sarah. Jack might be someone who looks for atmosphere and emphasis on service and Sarah might be someone who is interested in the taste of the food. Someone who is a more careful writer or perhaps more sophisticated, more educated person might look for a high quality of writing. This is a subtle and maybe not even conscious step but it is a step that they take. They value reviews that are more careful that are less fla mboyant that have fewer exclamation points that do not have many all caps. People who are maybe more passionate might look for the opposite.What is happening is more or less a rapid automatic manual mental scoring of each review; whether it could have written by me this is the something that speaks to me. What a supple good reputation scoring system will do will understand what YOU respond to in terms of feedback versus I respond to. We will do a dynamic scoring system based on what it knows about you versus me.When you look at people who are buying cameras, they want a very good camera. Very experienced photo camera people will look for very specific user feedback. More beginners will look for broader themes but whats interesting about this is of course negative reviews can dissuade about eighty percent of the time, they can dissuade the purchase. In some cases, negative reviews can reinforce the purchase. Why? If you have a negative review from someone who is obviously extremely knowledgeable about the camera, who has a very specific need of photographs taken in the forest at night looking for certain kind of bird the beginner will actually say: Well, who cares about that review? Thats from some super camera nerd. I do not need that kind of detailed feedback. I actually feel good about this camera purchase because I do not need to do another $1,000 camera investment, 500 bucks is enough for me.Good sophisticated scoring system will have a personal Google rank for you in the same way that you are already doing when you look for restaurant reviews yourself.ADVICE TO ENTREPRENEURS FROM MICHAEL FERTIKMartin: Michael, over the last years, what have been your major learnings and what is your advice that you would like to share to first entrepreneurs?Michael: One thing that I can say to entrepreneurs is when you are thinking of starting a company one talk I give is how to generate two lists that could be very helpful in determining which company to start.The first list is what do you love?The second is what you are good at?These are secret lists. It is important that I describe and emphasize the secret list because nobody ever has to read them except you. That is important because you have to be very critically honest with yourself about what you love and what you are good at. Why? Some of the answers might be embarrassing. It is tempting when you are confronted with this kind of exercise to do what you think you should which is I love leadership and I love delivering passionately develop products through organic and artisanal methodology of construction to where the customers for the betterment of local population. That may be true; however, it is not the actual thing you love. You may love the environment but nobody wakes up saying I love to deliver artisanal products to people to my local population. They love things about it that results in that conclusion.If you love basketball but you are not good at it that is not a company for you t o start. If you love basketball, you love talking, you love negotiating, you love keeping track of your teams, you love winning, you love socializing, you love talking on the phone. And you are good at critical thinking, following scores, staying up late and sleeping very little, then maybe there is a business to be built around online gaming involving basketball and your passion for basketball. I am making it up.Why are these lists so important? These lists are important because whatever you are going to do as an entrepreneur especially if it is not a lifestyle business, especially if it is a venture-funded type of business, you are going to be doing it a lot. You are going to be doing it all the time to the exclusion of other things in your life. If you will love it, you have a higher chance of surviving the times when things are going poorly, you are feeling bad about yourself, and your business and your prospects and they always happen. On the margin, loving the thing you do all ows you to get out of bed that morning or go to work and feel good and put on your game face.If you are good at it, you have a higher chance of success. That sounds obvious but there is a lot of truth in the Venn diagram overlap of what you are good at and what you love. Somewhere in there, your company exists. It doesn’t mean its going to be a good company, it doesnt mean its going to be a very profitable company, it doesn’t mean it is going to be the best of all possible companies but its probably going to be the company that you have the highest chance of succeeding in doing.It is just too hard. This is the first world somewhat hard. Lets acknowledge that. It is just too hard to start a company to add the extra risk of falling in love with it quickly because you do not really love in the first place.Martin: Great! Michael, thank you so much for sharing your knowledge. It was a pleasure.Michael: My pleasure.Martin: Maybe if you just want to start a company, just go back to you r home, take a sheet of paper and a pen and write your two secret lists of what do you love and what you are good at. Maybe out of that you can combine and create a great and awesome company.

What Is an Unsaturated Solution in Chemistry

An unsaturated solution is a chemical solution in which the solute concentration is lower than its equilibrium solubility. All of the solute dissolves in the solvent. When a solute (often a solid) is added to a solvent (often a liquid), two processes occur simultaneously. Dissolution is the dissolving of the solute into the solvent. Crystallization is the opposite process, where the reaction deposits solute. In an unsaturated solution, the rate of dissolution is much greater than the rate of crystallization. Examples of Unsaturated Solutions Adding a spoonful of sugar to a cup of hot coffee produces an unsaturated sugar solution.Vinegar is an unsaturated solution of acetic acid in water.Mist is an unsaturated (but close to saturated) solution of water vapor in air.0.01 M HCl is an unsaturated solution of hydrochloric acid in water. Key Takeaways: Unsaturated Solutions In chemistry, an unsaturated solution consists of solute completely dissolved in solute.If no additional solute can dissolve in a solution, that solution is said to be saturated.Solubility depends on temperature. Raising the temperature of a solution may even turn a saturated solution into an unsaturated one. Or, lowering the temperature of a solution may change it from unsaturated to saturated. Types of Saturation There are three levels of saturation in a solution: In an unsaturated solution, there is less solute than the amount that can dissolve, so it all goes into solution. No undissolved material remains.A saturated solution contains more solute per volume of solvent than an unsaturated solution. The solute has dissolved until no more can, leaving undissolved matter in the solution. Usually, the undissolved material is denser than the solution and sinks to the bottom of the container.In a supersaturated solution, there is more dissolved solute than in a saturated solution. The solute can easily fall out of solution by crystallization or precipitation. Special conditions may be needed to supersaturate a solution. It helps to heat a solution to increase solubility so more solute can be added. A container free of scratches also helps keep solute from falling out of solution. If any undissolved material remains in a supersaturated solution, it can act as nucleation sites for crystal growth.

The First Reason Why Clinton Was The Worst President

The first reason why Clinton was the worst President is because of the scandals of his extra marital affairs that came out to light. Clinton impressed people with the idea of a family man in office. In the face of allegations that he committed adultery and maintained a twelve-year love affair with Gennifer Flowers, Clinton used five strategies: denial, bolstering, attack accuser, transcendence, and differentiation (Blaney Benoit, 2002). His strategies would not work again when the media brought to light another affair. It was a slap to the face of the Americans when in 1995 Clinton had an affair with Monica Lewinsky, a White House intern (Blaney Benoit, 2002). Clinton lied about his relationship with Lewinsky and he allowed his family, cabinet and staff to repeat his lies for seven months while he remained silent (Blaney Benoit, 2002). Pandora’s Box was open and the reason for his impeachment is that he lied under oath during the testimony in the Paula Jones sexual harassme nt suit, and to the grand jury during the Monica Lewinsky investigation. So, the question arises, â€Å"Do we want our Chief Executive and Commander-in- Chief distracted by scandal when facing decisions of great domestic and foreign importance?† Regardless of one’s ideological learnings the answer ought to be â€Å"no,† because potential problems affecting all Americans might develop without recourse to the best possible decisions (Blaney Benoit, 2002).This brought doubt among the American people that hisShow MoreRelatedThe Election Year Is A Great Leader Of Our Country Essay1472 Words   |  6 PagesEvery four years on the Tuesday after the first Monday in November, a Presidential Election is held to determine who the new leader of our country will be. 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Roosevelt was diagnosed with polio in 1921 and was paralyzed in his legs. He obtained polio when he was on a vacation in Campobello Island. In 1944 Roosevelt was diagnosed

SocialTechnology Analysis of Revlon Free Essays

Issues that may impact the industry include consumers’ concerns about product safety and the use of animal testing by cosmetics companies[1]. In 1990, cosmetics giant Revlon became one of the first industry heavyweights to swear off all animal testing. Since then, Revlon has grown to be an animal-friendly empire, garnering awards for its products from magazines such as Cosmopolitan, Teen People, Allure, and In Style[2]. We will write a custom essay sample on SocialTechnology Analysis of Revlon or any similar topic only for you Order Now That is a signal that Revlon has an awareness of social responsibility and also showed their concerns about natural environment. Besides, with the income increasing, modern people are more willing to purchase personal care products and cosmetics for themselves. The age range of consumers is developing to both younger and elder. These trends are obviously seen especially in some developing countries and areas. Since the majority of personal care products are currently sold in the United States, Japan, Canada, and European countries(less than 20%of worlds population), the potential for sales of personal care products around the world is excellent. Increasingly, cosmetics/personal care is not an industry for women only; men purchase personal care products such as skin creams and hair care products/dyes and many men are trying cosmetics in an effort to improve their appearance. The market for hair colouring has expanded with teenagers and adults wanting more vibrant colouring options[3]. Revlon also shows its social responsibility according to charities. There are the most recent examples which are significant. Through November 2008, Revlon donated a percentage of their profits to the Rainbow Trust children’s charity. Another one is announced in May of 2009. Revlon said it would donate 10% of sales (up to $100,000) of its new color collection to fund women`s cancer program in partnership with the EIF, which full name is Entertainment Industry Foundation. How to cite SocialTechnology Analysis of Revlon, Essay examples

Corruption on Domestic and International Level- MyAssignmenthelp

Question: Discuss about theCorruption on Domestic and International Level. Answer: Introduction This report presentation provides ramified growth of corruptions on domestic and international level. It is evaluated that Bribery is the widespread factor of corruption which have been undermining the impact of stats legitimacy throughout the time. Each and every country is affected by the widespread use of corruption in private and public organizations. There are several causes which have been increasing use of corruption on the domestic and international level. Motivation to earn high income- People in developing and transitions economic are more inclined towards earning more money through illegitimate means. Greediness to earn extra income- Many people in developing and developed countries are attracted towards earning extra money apart from their regular salary. They take bribery from other people by using their position and designation. Creating political will- It is evaluated that corruption is highly motivated by highly influenced people who are having high amount of earning. Condition of law and statutes of countries- It is considered that country in which laws and regulations are liberal towards taking bribery and taking money for wrong using of designation, there is more chance of people attracted towards corrupted activities and corruptions. No implementation of watchdog committee- It is required to implement proper watchdog in each and every organization for curbing activities associated with corruption There are other common causes of corruption on the domestic and international level Low pay scales Low level of job opportunities in particular country Lack of strict punishment for corruption and other associated activities Corruption in Australia Australian economy is open and consisted of global business functioning. There are several political people are taking money and funds from the big business organizations for promoting their party. This assistance is provided by big organizations so that winning party to make liberal business policies and standards for their business. However, in order to curb these corruption activities in Australia key compliance program and whistle blowing mechanism by federal of ICAC in determined approach. Conclusion Australian economy is open and consisted of global business functioning. There are several political people are taking money and funds from the big business organizations for promoting their party. This assistance is provided by big organizations so that winning party to make liberal business policies and standards for their business. However, in order to curb these corruption activities in Australia key compliance program and whistle blowing mechanism by federal of ICAC in determined approach.

A Freelance Writers Portfolio

A Freelance Writers Portfolio When venturing into the world of freelance writing, most writers discover that a diversified portfolio in the publishing industry is as important as it is in the financial industry. Unless you are one of those writers who are able to find your own niche and achieve instant success there, being able to write in any genre or style, anywhere, is almost vital to a freelancers budding career. Very few writers are able to immediately break into the industry without prior experience or publishing credentials, and the easiest way to attain both of these is to write, write, write- anything and everything.When a writer learns to mimic various styles within various genres, the possibilities for a full-time career in writing become more likely. Even if writing is a hobby, or something you are pursuing in college, having a portfolio that demonstrates a range in ability, style, and tone will only work to your advantage- regardless of your future plans.Setting up a portfolio with some of your best work in each genre helps clients and publishers to see the range of your ability, and gives them confidence that you will be able to produce the content they need, even if you have never written something exactly like it.For most freelance writers, copywriting and sales copy is one of the easiest ways to earn a living. Therefore, examples of your ability to write this type of content are crucial as additions to your freelancers portfolio. Copywriting can cover a range of assignments- from web site content to Blogs to informative articles- and the best copywriters must be able to research any given topic and produce quality, informative content based on that research. Therefore, having a few different examples of content on a range of topics is important.Also, much of copywriting is keyword driven, meaning that specific keywords must be placed throughout the article or website in order to attract online traffic through search engines. While there is a fine line between too many keywo rds and not enough, most clients will want to see at least a 3% ratio (this means that the keywords should be at least 3% of the total word count). It might be a good idea to include one portfolio example with a higher ratio and one with a lower ratio to show that you can write effective content with varying keyword frequency.In addition to content articles and sales copy, another facet of copywriting is the press release. A mixture of marketing strategy and engaging content, the press release shows your ability to say a lot within a few words. A well-written press release also demonstrates your ability to factor in the audience- an important skill for any writer, regardless of the genre or tone of the writing.Technical writing encompasses everything from copywriting to how-to manuals to presentations, and your portfolio should include examples of any of your previous work in these areas. A good technical writer is one that has a thorough grasp of grammar, conciseness, and flow- all qualities that can easily translate into more creative ventures.You should also have examples of creative writing in your portfolio, even if you plan to focus your freelance career on technical writing assignments. Creative writing allows clients to have a glimpse into your personality and drive as a writer, and tends to demonstrate more of your persona than that which is shown in your technical writing examples.Regardless of how mundane, or seemingly un-creative their projects might be, clients are aware that any writer must possess a certain degree of imagination and vision in order to produce quality work. Creative writing within your freelancers portfolio allows them to see these things in you. Some great creative writing additions to your portfolio would be op-ed (opposite editorial) pieces, magazine articles, creative Blogs, or short stories.Also, many clients looking for a freelance writer are interested in someone to ghostwrite a work of fiction or nonfiction for them, and will want to see your abilities on the creative front for writing a book-When venturing into the world of freelance writing, most writers discover that a diversified portfolio in the publishing industry is as important as it is in the financial industry. Unless you are one of those writers who is able to find your own niche and achieve instant success there, being able to write in any genre or style, anywhere, is vital to a freelancers budding career.The secret to breaking into the industryVery few writers are able to immediately break into the industry without prior experience or publishing credentials, and the easiest way to attain both of these is to write, write, write- anything and everything! When a writer learns to mimic various styles within multiple genres, the possibilities for a full-time career in writing become more likely. Even if writing is a hobby, or something you are pursuing in college, having a portfolio that demonstrates a range in ability, style, and tone will only work to your advantage- regardless of your future plans.Why you need a portfolio as a copywriterSetting up a portfolio with some of your best work in each genre helps clients and publishers to see the range of your ability, and gives them confidence that you will be able to produce the content they need, even if you have never written something exactly like it. For most freelance writers, copywriting and sales copy is one of the easiest ways to earn a living. Therefore, examples of your ability to write this type of content are crucial as additions to your freelancers portfolio.Copywriting can cover a range of assignments- from web site content to blogs to informative articles- and the best copywriters must be able to research any given topic and produce quality, informative content based on that research. Therefore, having a few different examples of content on a range of topics is important.Keyword frequencyAlso, much of copywriting is keyword driven, meaning that specific ke ywords must be placed throughout the article or website in order to attract online traffic through search engines. While there is a fine line between too many keywords and not enough, most clients will want to see at least a 3% ratio (this means that the keywords should be at least 3% of the total word count). It might be a good idea to include one portfolio example with a higher ratio and one with a lower ratio to show that you can write effective content with varying keyword frequency.Press releaseIn addition to content articles and sales copy, another facet of copywriting is the press release. A mixture of marketing strategy and engaging content, the press release shows your ability to say a lot within a few words. A well-written press release also demonstrates your ability to factor in the audience- an important skill for any writer, regardless of the genre or tone of the writing.Technical writingTechnical writing encompasses everything from copywriting to how-to manuals to pres entations, and your portfolio should include examples of any of your previous work in these areas. A good technical writer is one that has a thorough grasp of grammar, conciseness, and flow- all qualities that can easily translate into more creative ventures.Creative writingYou should also have examples of creative writing in your portfolio, even if you plan to focus your freelance career on technical writing assignments. Creative writing allows clients to have a glimpse into your personality and drive as a writer, and tends to demonstrate more of your persona than that which is shown in your technical writing examples.Regardless of how mundane, or seemingly un-creative their projects might be, clients are aware that any writer must possess a certain degree of imagination and vision in order to produce quality work. Creative writing within your freelancers portfolio allows them to see these things in you. Some great creative writing additions to your portfolio would be op-ed (opposi te editorial) pieces, magazine articles, creative blogs, or short stories.GhostwritingAlso, many clients looking for a freelance writer are interested in someone to ghostwrite a work of fiction or nonfiction for them, and will want to see your abilities on the creative front for writing a book-length manuscript. Including an example chapter in your portfolio would be a great way to show them your capabilities on this front. If possible, try to include two chapters- one for a work of fiction and one for a work of nonfiction. If you have not previously written an entire chapter, consider doing so for the sole purpose of inclusion in your freelance writers portfolio. The opportunities for ghostwriters are, in some cases, greater than those available to copywriters, and the pay is often better as an added bonus.Your business card and resume wrapped into oneAs a freelance writer, your portfolio is your business card and resume wrapped into one. It is an opportunity for you to showcase yo ur abilities, in addition to your range of skill in writing. In the same sense that presentation is key to any first impression, be sure that the items in your portfolio are impeccably edited and formatted into an easy-to-read font. You could have all the skills a client is looking for, but without the proper presentation of those skills, you could very well be overlooked.Finally, think of your portfolio as a work in progress. When you write something that is published- be sure to include it, along with all information regarding when and where it was published. It is also a good idea to include a copy of the original article if you were published in a regional or national magazine or paper. Often, the stepping-stones into the world of publishing are the little achievements youve made along the way.

Chris McCandless Essays

Chris McCandless Essays Chris McCandless Paper Chris McCandless Paper Chris Mishandles was an exceptional young man who lived life by the beat of his own drum but all that changed when his young life was cut short. Though his life ended, his story lives on forever. Jon Into the Wild Is Chris living legacy: the book examines life as well as revealing his struggles with his parents, his adventures with the people he meets, and the hardships he faces in Alaska. Chris Mishandles lived life as a modern day nomad; he would hitch hike all around the country to escape from the mundane. Some would consider his controversial lifestyle as an?f?-eve and stupid while others admire his Idealism and passion for life. Fife was ultimately a success. Even though at times he exercised bad Judgment and rejected the help others offered, he accomplished his goal and came to an important conclusion. Uses this final trip to relieve himself of any frustrations he has with society and a religious a experience, some would say. Chris came to the Alaskan wilderness to find life, but ironically turned out to be his ultimate demise. Krause reveals deep love and compassion for others. Growing up, it was clear that Chris was a very compassionate child. One Christmas sister, Caring, got a dog from their parents. Although the dog belonged o Caring, Chris treated him as though he were his dog. The two were thick as thieves. Caring even said that if Chris would have brought the dog on his trip then maybe Chris would still be alive because Chris would never put their dog in a dangerous situation. Chris grew from a compassionate child Into a semi-radical college student In college he took courses about Injustices against people from Third World countries and often spoke out against corruption all over the world whether it be politics to animal rights. He would sometimes go as far as bashing politics in the Emory Wheel, lampooned Jimmy Carter and Joe Bidden, called the assignation of Attorney General Edwin Mess, lambasted Bible-thumper of the Christian right, urged vigilance against the Soviet threat, castigated the Japanese for hunting whales, and defended Jesse Jackson as a viable presidential candidate. ? c,-?L] (123)* one thing that really got under skin was the fact that people were still going hungry and dying from things like malnutrition. His mother remembers him speaking about how incredibly beefed he was about people could possibly be allowed to go hungry, especially in (1 Not only did Chris love people, but people reciprocated the love back. Chris made people feel so comfortable around him that whenever he was traveling and needed a place to stay It was almost guaranteed that someone would offer him a place to stay. He had a very magnetic personality, from what the book describes. People were pulled by his charming personality ever since he was young an eight-year- old, he grew vegetables behind the house in Amendable and then sold them door-to- door around the . The time he came home, the wagon would be empty, and have a bunch of money In his hand. ? (116)* On his Journeys Chris met countless people and all of those people were touched Day snarls In one way or another. Can person en met Decade apart of his surrogate family. Jan Burses and her husband spoke so fondly of Mishandles and were very keen on hearing from him. Another person that Mishandles touched was Ronald Franz, an elderly man who lost his family in an accident. He fell so in love with Mishandles that he even offered to him, if [Chris] would be [his] grandson. ?C,-1?0 (55)* Anyone that came into contact with Chris could see his blatant charm. Though Chris genuinely cared for others he also had another side; a more reserved side. In high school he was quite outgoing, most people only had nice things to say about him. Though there were some people who saw darker side. One of cross country teammates recalls that Chris would get extremely upset when he would do poorly at a meet. He never showed his anger but instead Just kept it inside. There would be times were Chris would Just keep to himself. His sister remembers, was very to himself. He was? always had friends, and everybody liked ? ¬but he could go off and entertain himself for hours. He need tots or friends. He could be alone without being (107)* In college he became more introverted. He began to live a more ascetic lifestyle and stopped contacting his rinds. One of his college friends recalls that he went to visit Chris and to see how he was doing but when he stepped into his apartment he was shocked to see that his apartment was very bare. It only had a mattress and a few milk crates. Chris was going through somewhat of a crisis during this point of his life. The revelation of his affair surfaced and he increasingly grew more and more upset with how society operated. It were situations such as those that drove Chris into the wild. He looked at the Alaskan wilderness as something like a sanctuary to find himself, answers, and maybe even God. For the most part I feel that Chris found what he was looking for. He realized what the genuine meaning of happiness was, only real when shared?C,-1?0 (189)* I feel that if he would have come out of the wilderness he would have came out a better man for himself, his friends, and most importantly his family. I feel that Chris did the right thing but it was Just a shame that it had to end that way. Life can become so chaotic that sometimes it would be nice to run away from it all. I have actually learned that with the stresses of college and the fast pace of life, things can quickly spiral out of control. For most people, our lives now have become so consumed with work, work, and more work that people forget the true essence of life. People go to work and kill themselves little by little for some Jobs that are not even worth it, Christopher Mishandles saw this and decided to do what most people only dream of. Just recently I had a similar break through like Chris and decided to get lost in San Francisco. It was one of the most rewarding experiences I have ever had I remembered what it was like to be happy again and to not worry about anything. I gained great insight about myself and life even if my trip the was only for one day.